VK Dobro

VK Dobro (formerly Dobro Mail) is a major social service and charity platform within the VK ecosystem. I joined the project during a period of crisis management, when the product team was left without designers right in the middle of a large-scale rebrand.

The project had a tight deadline: it needed to go through a rebrand, move from Dobro Mail to VK Dobro, and migrate all interfaces to the ecosystem's shared visual language — VKUI — in a short amount of time.

Ecosystem and web platform

To keep the service running without interruption, I jumped straight into a hands-on design workflow and started the redesign with isolated content blocks:

• Web version: manually rebuilt the interfaces and logic of the "Articles" and "Volunteering" pages, then step by step transformed the entire main site along with its responsive mobile version.
• VK Mini App: together with the product team, designed and built a service inside VKontakte from scratch. Worked through end-to-end user scenarios, drew up the interfaces, and laid the groundwork for a new channel for charity fundraising.

The results of the transformation and the launch of the new platform were successfully announced in VK's official press release.

Leadership and project handover

When the team got an open headcount for a product designer, I got actively involved in the hiring process:

• Screened portfolios and conducted product and technical interviews with candidates.
• Took part in the final hiring decision and the new specialist's onboarding.
• Smoothly handed over the context and the system, then mentored the designer's work for the first year, which let the project move to autonomous development.