Valera Sirotkin — product designer and design leader

15+ years in design. I've worked with Mail and VK, grown the Paradigm and VKUI design systems, and in recent years led product design teams.

I help turn complex products and processes into clear systems — from a single user scenario to a design team.

What I do

Product Design

Complex user scenarios, information architecture, product experiments.

Design systems

Architecture, tokens, components, theming, Figma ↔ code.

Design leadership

Teams, hiring, developing designers, processes, design quality.

Design strategy

Priorities, systemic change, aligning design and product.

Projects

Mail

Worked on Mail's key user scenarios and led a team of designers

Paradigm Design System

From a component library to token architecture, processes, and the team that maintains the system.

VKUI Design System

Designed the token architecture and took part in merging Paradigm and VKUI into a shared systemic foundation for VK's products.

VK Dobro

VK's charity platform. Helped with the rebrand and the migration to the shared design system.

Russian Design Cup

The largest design competition in Russia.

VK Education

Lectures on interface design fundamentals and Figma practice.

Cloudizer

Personal project — a browser extension that turns Mail Cloud into a Pinterest-like feed.

Ladoga UI

A joint project with the VKUI team to build a foundational design system.